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Firebird Tavern

A True American Tavern

Logo Design, Branding, UI/UX & Print

Located in the Heart of Greektown Detroit

Constructed in the early 1880’s, this 120+ year-old building has been restored to enhance the handcrafted woodwork and exposed brick while also adding some modern touches. Their goal & mission at Firebird is to be a true American Tavern; a gathering place to meet for lunch, pre and post events, unwind during happy hour or simply celebrate the arrival of the weekend with your friends.

Identity Details

Each and every logo gets the personal treatment from beginning to end. The logos will stand on their own and can all tell the story of the company in 3 seconds. Starting with a sketch, I personalize every logo from scratch. Sculpting the perfect shape & size, each one fits the customers needs. 
Font Families
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Hex Values
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Logo Breakdown
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Final Design

Variation Designs

You never know what situation you will encounter down the road. I cover all the possible scenerios you might find. You will also find that variations help your clients recognize you by the solid continuity of design in every logo. 
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Social Channels

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Where there’s a social channel there comes a unique size that you don’t know if you have. Or do you? I will be sure to have you covered no matter the channel you turn to. 
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Wireframes & Structure

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Where will everything link? What happens to the page when it gets smaller? Just some questions when trying to work on adaptive design. It’s not difficult, but it takes a little bit of time to get this right so the experience is flawless.
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Brand Detail Throughout

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No matter the need, it’s important to for me to look across the marketing needs and create custom graphics that tie in the brand perfectly. No matter where you are and whatever is related to the name, its should feel as one. 
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Role

Designer & Artist

Freelance

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Client

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Objective

Integrate the history of the building while being an icon for Detroit