Good afternoon,
Available for projectsI lead the teams that design products people understand in a few minutes.
UI/UX, product design and team leadership — from one of the first Ford.com sites to real-time 3D configurators.
01 · CASE STUDIES
Brands and products I’ve shaped.
Picked for range, never sorted by date.
- Ford & Ford RacingAutomotive · Online ads, web & kioskLed a team of 10+
- Cirrus AircraftAviation · Configurator UI/UX
- Fire DispatchPublic safety · iPad app · Tyler TechnologiesSole UI/UX designer, team of 2
- LochbridgeTechnology · Brand + all marketingLed a team
- MB Sports BoatsMarine · Configurator UI/UXLed a team
- Hinckley YachtsMarine · Show-floor touchscreen configurator
02 · BY THE NUMBERS
Lead many. Build smart.
10+people in the largest team I’ve led — Team Detroit
~2,500online ads a year for Ford and its brands
13+years on Ford, from the agency side
51species, drawn by hand — Chasin' Bait Co.
03 · WHAT I DO
Four ways I help.
- Team LeadershipEver heard of a Player-Coach Leader, you’re looking at a design lead who keeps teams on time — and still designs.See the proof →
- UI/UX Design ExpertComplex products made simple — interfaces people understand in a few minutes, from AI platforms to real-time 3D configurators.See the proof →
- Complete Brand IdentityOne identity built to carry every product, piece and platform the brand will need.See the proof →
- App DesignPhone, tablet and in-car apps — designed screen by screen and handed to developers ready to build.See the proof →
04 · HOW I WORK
Start, stay on course, finish with flying colors.
Eight phases, two weeks each as a baseline. App work runs in sprints.
STARTSTAY ON COURSEFINISH WITH FLYING COLORS
ORGANIZED, START TO FINISHShared folders, requirements written down, a structure ready on day one. Nobody hunting, nobody waiting.
ORGANIZED, START TO FINISHShared folders, requirements written down, a structure ready on day one. Nobody hunting, nobody waiting.
START
01
Discovery
Gather info from the brief.
02
Research
Discover before sketch.
STAY ON COURSE
03
Direction
Imagine the right path forward.
04
Design
Organize & Create
05
Refine
It’s all in the Details.
FINISH WITH FLYING COLORS
06
Delivery
Check EVERY component
07
Develop
Dive in, or be the Creative Guide
08
Ongoing
Team success beyond launch, not the end
↺ and round again — the next version