The brand behind Team 84, Herman Moore's company after his years at receiver for the Detroit Lions — identity, marks and the ventures that came out of it.
Herman Moore — all-pro receiver, number 84. I was Team 84's Chief Creative Officer.
Turning a famous player into a business people take seriously. The name opens doors; the brand had to make it look like a company, not a souvenir.
how it’s built — fluent in many, but knowledgeable in so many more.
Got something in mind?
Let’s talk it through.
pk@pkcreative.com