Ever heard of a player-coach? You're looking at one.
I lead the teams that design products people understand in a few minutes — and I dive in when the work needs it.
WHY PK?
Three reasons to put me in the mix.
1 · I'm a player-coach.
I lead, and I still design. I've led a team of 10+ at Team Detroit, and I've been the only UI/UX designer shipping a fire dispatch app with one developer. Nothing gets lost between the plan and the pixels.
PROOF
Ford · Fire Dispatch →
2 · I ship on schedule, at volume.
Roughly 2,500 online ads a year for Ford and its brands. Agile since 2012, with design one sprint ahead of the build, so the team never waits on design.
PROOF
3 · I know the business, not just the screen.
Thirteen years on Ford from the agency side, all of Lochbridge's marketing after the Compuware spinout, and configurators buyers use to spec their own aircraft.
PROOF
BY THE NUMBERS
Led big. Built small.
10+people in the largest team I’ve led — Team Detroit
~2,500online ads a year for Ford and its brands
13+years on Ford, from the agency side
51species, drawn by hand — Chasin' Bait Co.
Family & Friends
My life & work balance fulfills me everyday and anywhere.
WHERE IT STARTED
The mat room at Campbell-Ewald, then one of the first Ford.com websites at JWT, built for dial-up. Thirteen years on Ford across three agencies, then GM Infotainment at Compuware, then real-time 3D configurators. The tools changed completely. The thinking didn't.