A fan brand built to drum up hype for the University of Virginia, in the same spirit as Lions Nation Unite. I pushed it past sports to the whole school, so every student could back their own degree, from mathematics to economics.
Herman Moore.
A character that carries the university's history without looking dated. It had to feel brand new, clean and strong — a mascot the fan base would be proud to stand behind.
how it’s built — fluent in many, but knowledgeable in so many more.
Got something in mind?
Let’s talk it through.
pk@pkcreative.com