LOCHBRIDGE · SPUN OUT OF COMPUWARE
When Compuware's services business spun out in 2014, the team I'd led on GM Infotainment became Lochbridge — and I led the rebrand and all of its marketing: identity, workplace, web and social.
~1,000people the new brand had to carry from day one
2names, one team — Compuware, then Lochbridge
Lochbridge spun out of Compuware in 2014 as a ~1,000-person systems integrator. The team that had run Compuware's GM Infotainment group became its creative engine — and I led the team behind all of its marketing.
Compuware, then Lochbridge. Clients across both included Dell, AAA, Nissan, GM, OnStar and the State of Michigan.
The website, the office and the everyday pieces — the brand people walked into every day.
My part: led the team
The Lochbridge identity — logo, options, colour and type — and the badge every person wore through the door.
My part: led the team
The website, the brand, the look — All the pieces felt as if it all belonged together.
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