About
A city guide for Michigan: one app, five cities — each with its own skin — and the same map, places, events and "Ask a Local" underneath.
Client
Michigan cities, through Compuware. [Is this the Detroit Insider's Guide? — PK]
MICHIGAN · VIA COMPUWARE
MI City App
Five Michigan Cities, One Guide
A city guide built to scale across Michigan — Detroit, Grand Rapids, Lansing, Traverse City and Marquette — with maps, places, events and an "Ask a Local" line.
- Sector
- Civic · tourism
- Role
- UI/UX design
- Team
- Part of a team
- Scope
- iPhone app · city brand
5Michigan cities on one app
Problem
There isn’t one place that has local info for unique cities. People travelling didn’t have an app that holds multiple types of activities in their hand. They would stumble on places and not know if it was good.
Solution
Instead of having multiple apps create a single database where reviews and best locations for a city resided in one app. Theater and times, Food and reservations, to local watering holes for sporting events.
One app, five cities
Each city wears its own skin; the guide underneath stays the same.
In the D: a city mark
Sunrise on a new day, the city enlarged on a marquee — the Detroit mark, explained.
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