- Client from JWT, Latcha & Team Detroit
- Ford Motor Company & Ford Racing
- Services
- Online Ads
- Web & Kiosk
- Launch Campaigns
About
Thirteen-plus years on Ford with J. Walter Thompson, Team Detroit (now GTB) and Latcha + Associates, leading and managing creative across the brand's whole marketing landscape. It started with one of the early Ford.com sites, built around dial-up limits, and grew into experiences that reached millions at the North American International Auto Show and events across the US. Three of those years, at Latcha, went into Ford Motor Company's catalogs.
Client
Ford Racing. I ran the first team to build and manage its online content, and kept it running for more than six years. Weekly race wins meant weekly updates, so the sport set the pace of the work. As a lifelong motorsports fan, that adrenaline is what made it the most satisfying work I've done.
Challenge
Make each piece one of the best Ford had shown. For the Ford GT launch, that meant the only Ford catalog ever printed with three different covers — made to be collected, not just read. Everywhere else, it meant a strong team pushing each other to do our best work. My grandfather and my father each gave Ford more than 35 years. I think they'd be proud.
