About
More than 20 original illustrations that walk through how Elijah Craig is made, from the grain to the barrel to the bottle.
Client
Heaven Hill is one of the largest family-owned distillers in America, and Elijah Craig is one of its flagship bourbons.
Challenge
Bourbon fans know the process; most people don't. The drawings had to be accurate enough for the first group and clear enough for the second — and still look like they belong on the brand's own shelf.
