- Client
- Hinckley Yachts
- Services
- Configurator UI/UX
- Event & Touchscreen
About
A configurator for Hinckley's Picnic Boat 45, built for a touchscreen on the show floor. Buyers walk up, choose hull colour and finishes, and see their boat.
Client
Hinckley has built hand-finished yachts in Maine for generations. The brand is quiet, classic and very particular.
Challenge
A public touchscreen has no instructions and no second chance. Big targets, few steps, and a design that looks like Hinckley rather than like software.
