About
Lions Nation Unite brought Detroit fans together under one name and one look. It was never a one-off: new designs every week and every month, built around what the fans wanted, when they wanted it.
Client
Team 84, the company of former Lions receiver Herman Moore, where I was Chief Creative Officer.
Challenge
Keeping it fresh. A football season is long, and fans notice when nothing changes. Every week needed something new, and all of it still had to look unmistakably Detroit, without using the team's own marks.
