About
The boat builder on MB Sports' own site. Hull, colours, upholstery and equipment, built up step by step on desktop, tablet and phone. It's live — go and build one.
Client
MB Sports makes premium wake and ski boats. Their buyers know exactly what they want and like to spend time getting it right.
Challenge
A boat has far more combinations than a car, and the dock is usually a phone. The work was keeping every option reachable on a small screen, while the boat stays big enough to fall for.
