GM DEALERS · VIA COMPUWARE
A mobile vehicle page for GM dealers — price, payments, MPG, features and a test drive, for any Chevrolet, GMC, Buick or Cadillac on the lot.
4GM brands on one dealer template
Customer steps on an empty lot, checks out the vehicle(s). They find plenty they like, but the moment they walk away they no longer remember all the details about that car. Sure they can come back but the sales manager has to now recreate the car if it’s not on the lot.
Create a dealer customer facing app that allows people to scan a QR code of a vehicle on a dealer lot. All the info is not only shown in the app, the user can save, share & request a test drive. The sales team would get a notification along with user info to follow up. Leading to higher sales on vehicles just sitting.
A mobile vehicle page for GM dealers: price and monthly payments up top, then MPG, cargo and horsepower, features and accessories, and a test drive one tap away.
GM dealers — Chevrolet, GMC, Buick and Cadillac — through Compuware. [Full name of VQR — PK]
Price and payments first, the specs a buyer asks about next, and a test drive one tap away.
Every dealer page mapped before design — one template, four brands.
My part: led the team
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