- Client
- Chasin' Bait Co. — a Dimension 313 brand
- Services
- Illustration
- Branding
- eCommerce
About
A fishing brand built on accurate, hand-drawn fish — 51 species from 27 base drawings — sold as stickers, apparel and patches. It started inside Dimension 313 and grew into its own brand.
Client
My own. Anglers who care whether the fish on their truck is the right fish.
Challenge
One drawing has to work at ten inches and at four, and as a one-colour patch. I built every species in three detail levels, so the same fish holds up as a print, a sticker or embroidery.
